One morning last fall, Pat Tessier, a marketing director at the electronics giant Honeywell, stopped by my house to show me the company?s high-end thermostat, the Prestige HD. It was an unusual visit. Tessier had flown in from Minnesota, and he?d brought along a P.R. rep, two installation guys, and a big batch of Honeywell products. On the plane over, he had written a one-page dossier documenting all the features that made Honeywell?s thermostat the best on the market. Unprepared for the length and formality of the meeting, I?as usual?was dressed in a pajama shirt and jeans. When I told Tessier that I had only about a half hour to meet, he looked crestfallen. ?It?ll take me a half hour just to tell you about the main unit,? he said.
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