A new economy is emerging. The players play by different rules and make money in different ways. The old economy isn?t dead ? yet. But the new economy is creating more ways for service businesses to be marketed. The lines between company and client are blurring. Here are ten ways in which service business owners can adapt their marketing and sales efforts to the new economy.
1) Organize service development and marketing efforts by customer segments. Customize your services and marketing efforts to specific clientele and dig deeper into profitable niches.
2) Deliver exactly what you say you will, and make sure you?re saying something remarkable. What makes your firm different from everyone else out there? Define it and spread the word.
3) For acquisition, focus on emerging markets and early innovators ? especially if you have a new business. You will get your clients from people who aren?t afraid to try something new. find them, embrace them, and add value to their lives.
4) For retention, focus on ways to instantly and continuously build rapport and trust ? especially if you have an established business. otherwise you will lose market share to your competitors who aren?t afraid to step out and try new marketing techniques.
5) Build your brand internally so employees become part of your marketing and PR efforts. Your company?s culture will be talked about at dinner parties and happy hours almost every week. Keep your employees happy and you?ll continue to attract quality people to your business.
6) Let the speed and quality of your service be your brand.
7) Measure customer satisfaction aggressively. What are they saying? Who are they talking to? if it?s bad, how can you fix it?
Keep your eye on how many clients you lose, acquire, and retain from month to month and year to year.
9) find ways to serve more. What else can you provide to your clients and prospects? What are some other ways to add value?
10) Implement social networking practices for customer service and marketing. Establish a presence on any or all of the following websites: MySpace, Facebook, LinkedIn, and Facebook.
Use this list to launch your business into the new economy and upgrade to Business 2.0.
10 Upcoming Changes in Business Sales and Marketing
Source: http://theseoconsultingcompany.com/10-upcoming-changes-in-business-sales-and-marketing
arturo gatti stoma stoma money ball bill cunningham vladimir putin vladimir putin
No comments:
Post a Comment