First, it is important to understand what is voice over. It is a technique where voice, though not part of production is used for a particular part. The technique is often used on television, radio, films. The slew of techniques used in the process includes character voices, movie narration, commercial advertising, news reporting, and much more.
Talking of character voices, the popular animated characters you get to see in films are actually brought alive by voice actors behind the curtain. With voice modulation and power of tonal quality they are able to make the character appear all animated and vivacious on screen.
Movie narration is another significant technique. At the backdrop of a scene appearing in front of you, there are voices narrating the scenes. The audience relate the voices with what they see on screen and an innate concept is derived therein. The narrator has all the intimate details and he provides distinct insight for the audience through voice overs so that they stay informed and conversant of what is actually happening on the screen.
News reporting uses the voice over tool, since a radio or television broadcast blatantly use the voices to express the news or information better. Particularly, where the focus is informational and educational, informative channels prefer to use the technique for a lucid expression. Commercial advertising is another domain that utilizes the technique diligently. When consumers hear familiar voices representing a product, they instantly develop a connection with the product.
Hence, the techniques are diverse but the process of voice over is absolutely useful and functional.
Source: http://www.artipot.com/articles/1433781/essentiality-of-techniques-for-voice-overs.htm
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