"What are you doing this weekend?" is an everyday inquiry - almost to a fault.
UpTo attempts to disrupt this social interaction by making calendars social. And it works, too. By broadcasting part of your calendar, it allows friends, families (and perhaps stalkers) to subscribe to your calendar. Plus, the platform integrates many businesses' calendars, including the NBA's Cleveland Cavaliers thanks to a recent partnership.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/Z2fPdMHKSmY/
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